Thought leadership seems to be coming into a new age. It has been a thrown around term for several years now. It seems to be picking up steam because articles like this are showing direct impact on bottom line results due to thought leadership content.
Consider these points from the article….
– 47% of C-suite executives shared their contact information with a business after reading a compelling piece of thought leadership
– 45% invited an organization to bid on a project after not previously considering them
– 58% of decision makers reported that thought leadership directly led them to award business to an organization
– 61% of C-suite executives are more willing to pay a premium to work with an organization that has articulated a clear vision versus one that doesn’t invest in thought leadership
Exciting opportunities, right! Click the link below to read the entire article and be sure to tell me what you think on the subject.