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CMO or Chief Revenue Officer? Aligning Marketing and Sales | MarketingProfs Podcast

Big wins for companies when an initiative is NOT a Sales Initiative.

Nor a Marketing Initiative.

But, when it is BOTH a Sales & Marketing Initiative!

It is more successful and more efficient. Therefore the birth of the Chief Revenue Officer (CRO). Kerry O’Shea Gorgone interviews Mary Pat Donnellon from CallRail. Excellent conversation.

This article is published on:https://www.marketingprofs.com/podcasts/2020/42343/sales-alignment-mary-pat-donnellon-marketing-smarts?utm_source=dlvr.it&utm_medium=linkedin

The role of chief marketing officer is evolving because Sales and Marketing mut align to achieve revenue results. CallRail Chief Revenue Officer Mary Pat Donnellon shares insights and advice.

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